Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing by Subba Rao Chaganti - PDF free download eBook

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Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an...

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Details of Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing

Exact title of the book
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing
Book author
Subba Rao Chaganti
Book edition
Kindle Edition
Number of pages
711 pages
ISBN (ASIN)
B07MRJLPXT
Published
January 1st 2019 by Pharmamed Press
File size (in PDF)
2844 kB
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing

Some brief overview of book

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition.

The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much needed insights into the essential Don’ts while building and managing their brands.

Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, lifecycle management, building and defending a disease-franchise among others.