Over 57,000 Ontario Young People Use Flavoured Tobacco Products


A recent study conducted in Canada showed that over 57,000 young people from Ontario used flavoured tobacco products in 2010-2011. This data made coalition of major Ontario health agencies call for a total ban on flavoured tobacco products.

The call for ban also resulted from failure of federal and provincial legislation created to partially restrict flavours in some tobacco products.

The data obtained from Canada’s 2010-2011 Youth Smoking Survey (YSS) proves the fact that flavoured tobacco products attract more Ontario children than it was thought.

Tobacco industry has avoided a 2009 ban on flavours in small filtered cigars by¬† increasing the size of their products, which saved them from the ban. Health care providers say that today ban is the most effective way to deal with this industry’s efforts to seduce children with flavours.

Data presented today is the first analysis of YSS results that provides both national and local breakdowns of a specialized focus on flavoured and menthol tobacco product use among young people.

Though youth from Ontario smoke less cigarettes and flavoured tobacco then youth in other Canada provinces, however, even these figures are alarmong because still many kids are at risk for smoking-related diseases. Another substance of concern is menthol, which has been used in cigarettes since the 1920s. Over 23,000 Ontario students smoke menthol cigarettes. Perley says this ingredient must also be banned.

Rowena Pinto, Vice-President of Public Affairs and Strategic Initiatives for the Canadian Cancer Society’s Ontario Division said that the Canadian Cancer Society’s youth volunteers have been taking action against flavoured tobacco products in Ontario and the latest report demonstrates how many children are at risk. These figures are of great concern and also show that it is necessary to pay serious attention to protecting the large number of kids who find flavoured tobacco products attractive.

Mark Holland, National Director, Children and Youth and Ontario Director, Health Promotion and Public Affairs said that the Heart and Stroke Foundation has been monitoring the activity of tobacco industry and its obvious attempts to hook kids to smoke cigarettes through the introduction of novelty products that come in appealing flavours like appletini and pina colada.

Holland says it is important to inform society about the industry’s duplicitous tactics and they are calling on the government to address these concerns and to implement a complete ban on flavours.

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