Tag Archives: cigarette package

Plain packets would cut number of women smokers

Wrapping cigarettes in plain packaging and banning the sale of colourful, branded packs could help to reduce tobacco consumption among smokers, especially young women who smoke, a study has found. Researchers found a marked reduction in tobacco consumption among a

BATA wants to see packaging legal advice

A major tobacco company will ask the High Court to force the federal government to release its legal advice on plain packaging. British American Tobacco Australia (BATA) is also preparing to launch a High Court challenge as soon as the

Philip Morris Could Get Smoked if Aussies Pass Ban on Branded Packaging

With Australia proceeding with its Plain Packaging Bill for tobacco products, Philip Morris International has much to worry about if it becomes a law as this likely hurt its market share in Australia as well as set a dangerous precedent

Big Tobacco Threatens to Slash Prices in Australia

Tuesday the tobacco companies threatened to reduce the cigarettes’ price if Australia intends to launch plain packaging with the warning that people will die of smoking. On April 2011, Australia decided to release cigarettes in drab olive-green packets plastered with

Production of New Cigarette Packs with Awesome Inscriptions Starts from June, 26

“New requirements of technical regulations take effect from Saturday, June 26. Now cigarette packs will contain awesome inscriptions on the dangers of smoking”, reports the media office of Ministry of Public Health and Social Development of the Russian Federation. From

The Updated Line of «ESSE» Cigarettes

The value of “ESSE” brand can not be overestimated for the development of Russian market of thin cigarettes. Appearing in Russia in 2003, these cigarettes are just blew “sleeping” segment of Slims / Superslims, opening a new opportunity for fans

How “advertisement magician” Leo Burnett has made “sex-change operation” to Marlboro Brand

For the first time, the Marlboro brand appeared in 1924 and positioned itself as the first lady’s cigarettes. During these years, the fact of the sale of cigarettes to women was a cultural shock, just as whether cigarettes were made

The cigarette packaging as image

For most consumer products, packaging has become an important component of overall marketing strategy. Traditionally, the primary function of a package was to simply contain and protect the product. However, factors such as increased competition and clutter on the retail