Young People Still Exposured To Tobacco Marketing


Around 15 years ago, a number of states in the USA along with tobacco companies established restrictions in order to prevent teenagers and children from exposure to tobacco direct marketing. Previously, 50 years ago there was prohibited cigarettes advertising from TV. However, new study showed that all these efforts have failed.

Recently Dartmouth researchers revealed that teenagers and kids are still exposured to tobacco direct marketing and are influenced by it. The results of the study may be found in the Journal of Adolescent Health, and scientists claim that exposure to tobacco direct marketing is linked with increased consumption of tobacco.

According to the author of the study Samir Soneji, Norris Cotton Cancer Center researcher and assistant professor at the Geisel School of Medicine at Dartmouth and the Dartmouth Institute for Health Policy and Clinical Practice, today tobacco industry uses direct marketing and young people who face it are mostly attracted by it. Here the talk is about promotions, samples, coupons, that are most attractive for youth and make tobacco products more accessible for them.

Soneji’s research team found that exposure to tobacco websites and coupons are directly connected to increased chances of starting smoking in an early age.

12% of teens aged 15-17 and 26% of young people aged 18-23 told they were exposured to direct-to-consumer tobacco marketing. Moreover, the research found that Hispanic and black young people were more often exposured to direct marketing than others.

It should be noted that direct-to-consumer is not regulated, but are commonly used by tobacco companies.  It was estimated that tobacco companies in 2010 spent around $236 million in cigarette coupons and $22 million in Internet marketing.

Young people who live in families with a smoker, may be more often exposured to direct marketing in form of coupons and mailed ads.

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